A Valuable Lesson From A QR Code
Chances are pretty high that you’ve scanned a QR code at some point this year. Chances are also pretty great that you were disappointed with the results of that scan. It seems that marketers and...
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Adept Ranked As A Top Web Design & Development Firm In Central Ohio
We don’t like to brag, but… Adept was recently recognized as one of the top 25 web design and development firms in central Ohio (we are #23 to be exact) by Columbus Business First. We are pretty proud...
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Why Blogging Matters (And 7 Ways To Do It More Effectively)
The question in the search landscape is no longer should I blog, but how can I blog more effectively? According to Search Engine Watch, blogging isn’t going away anytime soon. Winning in today’s...
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Goodbye Google Keywords. We’ll Be Just Fine Without You.
The following post is written by Adept co-founder, Justin Spring. Justin relentlessly follows the industry and implements structures that ensure Adept stays ahead of the evolving SEO landscape. So,...
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The Top 5 Digital Marketing Trends For Businesses in 2014
Trends. Doesn’t that word convey a sense of skepticism and place you on the defensive? You don’t have time for trends and fads. You’ve got a business to lead, people to manage, and bottom lines to...
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2013, Our Coffee-Addictions, and Internet Marketing Results
Wait, 2013 is over? Wow…what a rush! We recently pulled together some key performance numbers across the board. We thought it’d be nice to internally pat ourselves on the back and reflect on the...
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4 Essential Components To Dominate Local SEO
What if I told you that the world wide web is most engaging when it’s extremely local? With research indicating that 97% of consumers searching for local businesses on-line, optimizing for these...
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4 Defining Phases That Make or Break a Pay Per Click Ad
The effectiveness of a Pay Per Click campaign hinges on its ability to reach and inspire your prospective buyer. In a crowded space like a search results page, this can be a tall task for your ad. How...
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How to Quickly Create an AdWords Campaign Using Microsoft Excel and AdWords...
While the AdWords web interface may be easy to use in a lot of ways, it is not the fastest or most efficient tool to use when creating large-scale campaigns. It might surprise you to know that the...
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10 eCommerce Best Practices for Holiday Planning
Every year, holiday seems to somehow happen suddenly. eCommerce retailers, both small and large, often wait until the very last minute to plan their holiday marketing strategies. Why? Because they are...
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How To Create Content That Supports The Buying Cycle
Anyone working in content marketing will be familiar with the buying cycle (or sales funnel) and understand the importance of creating content accordingly. However, at times it can be difficult to...
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Discovering Exponential Results Through Integrated Marketing
If you’re a farmer, a silo is a good thing. But in marketing, it’s a four-letter word (the bad kind). When you silo your marketing efforts by going with different agencies for different channels or by...
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